We wanted the naming and brand to focus on the main faeature (transport) but also to relate to the urban context and to use a communication style close to active/sports fashion, away from the dull low/mid range kitchen products. Creating as an independent brand endorsed by the company was a great leap forward for Valira.
 
This logotype proposal was part of the larger product innovation project
where Nomad was created and designed, soon in Behance.

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